Word of Mouth Marketing

The customers preferred choice

FACT 1: In a survey carried out by Nielsen, 92% of consumers report that a word of mouth recommendation is the top reason they buy a product or service.

FACT 2: Yankleovich identified; “............. only 14% of consumers trust advertisers”.

FACT 3: North Eastern University research shows that “77% of word of mouth is face to face and 6% is online”

“The aim of marketing is to know and understand the customer so well that the product and service fits them and sells itself"   ... Peter Drucker

Our goal at WOMMAU is to help business achieve this.


The more closely aligned products and services are with the customer, the more Australian businesses will be better equipped to compete in the home and overseas markets.


Customers prefer to buy products based on word of mouth


Businesses rely on income generated from word of mouth


Most business marketing does not make use of word of mouth

Great Word of Mouth Marketing comprises of (but not limited too) the following: 

1. Feedback & Innovation

2. Culture & Structure

3. Collaboration & Relationships

4. Customer Experience & Stories

5. Analysis & Promotion

6. Education

7. Networking & Conversations

Business development groups:

We are all involved in business development. There are a plethora of marketing ideas and approaches available, yet few talk about the customers preferred approach – Word of Mouth. When I first saw the statistics (shown above), I was amazed and inspired to go and find as much as I could about this approach.

Everyone in business makes use of and relies on Word of Mouth and yet very few actually build it into their business strategy. 

WOMMAU exists to change that

As a business owner it made sense to me that I learn as much as possible about how to use Word of Mouth & Relational Marketing to maximize business growth.

I also recognized that it’s more compelling to hear from people who ‘walk the talk’ - business owners who are successfully using WOMM techniques to grow their business. This coupled with some practical business development exercises and an opportunity to meet new people led to the formation of  Wommau Business development Groups. 

Word of Mouth is a skill that is rarely taught, but much relied upon.

WOMMAU Business development groups aim to meet a need in the market place around educating business owners how to use WOMM techniques to (further) grow their business while putting them into contact with people who can provide top level introductions.

How can a BD group benefit my business? 


By providing an opportunity where you can learn best practice techniques in Word of Mouth and Relational Marketing from business owners who are already achieving some success in these areas. I tend to learn better from someone I can identify with especially someone who is walking the talk.


Provides you with an affordable marketing programme. Be a co-sponsor of all events ensuring your logo is circulated throughout other business owner networks, keep in contact with your clients, no hassle of organising & running your own events.


By introducing you to business people from different industries it enables you to collaborate to achieve shared goals E.G. securing introductions to companies you would like to do business with.


The group is professionally supported & facilitated and maintains a set of policies and procedures that all members to agree to abide by allowing you to concentrate on growing your business.


Only one person in your profession in a BD group ensuring you are not competing with anyone else.


Business Development Group – Maidstone


Roger Wilson OAM (Order of Australia Merit)

From selling cheese, to selling TV’s and finally to selling beds; Roger Wilson is the guy who took a relatively unknown franchise from 17 to 93 stores generating a turnover of more than $250 million.

Over a period of 21 years, Roger developed the Fort Winks franchise into a household name. He will present on three of his passions – Leadership, Sales technique and Relationships. He will share some of his experiences – the high points and the low points - and how he helped grow the 40 winks brand in the face of stiff competition.  

Roger has served on the board of the National Franchise council, is an Inductee into the Australian Franchise Hall of Fame and is recognised internationally as the ‘voice of Australian Rowing’ having commentated at the last 4 Olympic Games.

Have you got time for Forty Winks?

Date: Wednesday 18th October

Time: 11.00AM – 1.15PM

Cost: $59pp Includes Lunch

Location: Medway Golf Club, 57 Omar Street, Maidstone, Maribyrnong 3012 

To reserve your tickets:



Business Development Group - Dandenong

 Alistair Nicoll MD Linkfire

Alistair Nicoll, started Linkfire as a sole trader over fifteen years ago specializing in the servicing of portable fire equipment.

Government regulations were introduced stipulating that fire equipment needed to be regularly inspected.

As you can imagine, this was not well received by business owners who saw it as just another unnecessary expense.

There were also numerous unscrupulous inspectors who secured work based on people’s lack of knowledge and fear concerning the regulations who charged extortionate prices for inspections.

It really is all about the customer


So how do you sell an unpopular product to a wary market? Through building relationships!

“I’m a great believer in, you have to be out there talking to people” says Alistair. “It really is all about the customer – meeting their needs”.

Today Linkfire has grown to over 40 staff, maintaining essential services in more than 6000 buildings throughout Victoria.

Alistair will share how he built his business through building relationships, identifying client needs which resulted in clients remaining with Linkfire for 15 years - with no contracts.

Date: Wednesday 11th October, 2017

Time: 11.00am - 1.15pm

Venue: Dandenong Club 1579 Heatherton Road

Tickets: $59pp, lunch provided

To reserve your tickets, please go to:


Business Development Group - Geelong

Julie Christy, Group Executive for Product & Business Innovation, Cotton On Group. 

How do you go from being a ‘one man market stall’ in Geelong to a global organization employing over 22,000 people, in 19 countries, with 7 brands, over 1,500 stores in less than 30 years and not only remain relevant to your market but continue to grow? 


“Making the ordinary extraordinary“

Julie Christy, Group Executive for Product & Business Innovation for the Cotton On Group, will discuss her personal view on the answer to this question. She will cover the top 10 reasons that have made the Cotton On Group the success it is today, covering subjects such as Innovation, Collaboration and the personal leadership traits that have driven the company’s success.

Cotton On Group, ‘making the ordinary extraordinary’ - It’s an approach that all SME’s can benefit from.

Secure your place today and learn from the experiences of a Geelong success story.

Who should attend?

Business development Managers 

Business owners 

Leadership team members 

Sales teams 

Marketing professionals & all customer service staff...

Date: Thursday 14th September, 2017

Time: 11.00am - 1.15pm

Venue: 13th Beach Golf Club, 1732 Barwon Heads Rd, Connewarre VIC 3227

Tickets: $59pp, lunch provided

To reserve your tickets:




Business Development Group - Dandenong

David Glazebrook Manager for Innovation and Development, Melba support services.

Melba Support Services provides support to individuals with complex disabilities.

Recent changes in government funding mean that having and drawing attention to ‘points of difference’ in service between care providers has become a high priority.

Melba set about identifying what’s important from the client’s perspective.

David will talk about how Melba achieved this, why this approach is important to Melba’s future growth and how these same principles can be applied to your business.


 “Why identifying our client’s needs gives us an edge in the marketplace”


Date: Wednesday 16th August 2017

Time: 11.00am - 1.15pm

Venue: Dandenong Club 1579 Heatherton Road Dandenong

Tickets: $59pp, lunch provided.

To reserve your tickets, please go to:



Business Development Group - Geelong 

Peter Dostis CEO Runway Geelong

A historical lack of support for tech initiatives has led to more than 40,000 Australians leave to pursue work in Silicon Valley, USA.

In order to help rectify this situation and attract more business to the Geelong region, Peter Dostis and his team setup Runway Geelong.

Runway Geelong is a business accelerator program developed to provide support to start-up businesses in the tech sector. Support includes access to business facilities, funding, specialist mentors and a business development program.

Applicants who show the most promise are selected to take part in the fully funded accelerator program. As part of the selection process, applicants were asked:


What customer’s problems does your business solve?

Peter will discuss why knowing the answer to this question is crucial not only for tech start-ups but for all businesses and what effect it can have on ongoing business development.

Investment: $59pp, light lunch included

To reserve your place    

Duration: 11.00am - 1.15pm

Venue:  13th Beach Golf Club, 1732 Barwon Heads Road, Connewarre, Greater Geelong



Business Development Group - Dandenong

Wednesday 28th June

Tony Meechan, Client Relationship Manager, Adecco Australia

 Relationships are our competitive advantage

The Adecco Group is a Fortune 500 company, based in Zurich, Switzerland, with more than 33,000 employees in 60 countries and territories around the world with an annual turnover of €22.7 billion.

Defaqto Research identified that “55% of customers would pay extra to guarantee a better service,” while McKinsey concluded that “70% of buying experiences are based on how the customer feels they are being treated.”

Tony Meechan, client relationship manager for ADECCO Australia brings a personable approach to a global organisation and will share how this approach with the Dandenong Adecco office helped them move into profit in less than 12 months.

Tony will discuss his approach to building business relationships and share how you can apply this to your businesses.


Investment: $59pp, light lunch included

To reserve your place  

Duration: 11.00am - 1.15pm

Venue: Dandenong Club 1579 Heatherton Road, Dandenong, 3175 Australia


Business Development Group - Dandenong

Wednesday 10th May

Michael Scalzo, CEO Scalzo Food industries

“Maintaining your relevance in a changing market”

Scalzo Food Industries is an Australian family owned company with a turnover of more than $450 Million. Scalzo’s vision is to be the fastest growing privately owned food business in Australasia.

Operating across 3 manufacturing sites, with 4 further offices located across Australia and New Zealand, having to deal with 240 suppliers from 40 countries and managing their own retail brands, ‘Freshlife’ and ‘Nutters’, you would have to conclude that Michael Scalzo’s plate is pretty full.

However, Michael maintains that “Unless you are prepared to be flexible in your thinking, your relevance to your customers will decrease”.

Michael will share his experience of the changing market place and how he continues to drive Scalzo’s to remain relevant and become the fastest growing privately owned food business in Australasia.

Investment: $55pp, light lunch included

To reserve your place

Duration: 11.00am - 1.15pm

Venue: Dandenong Club 1579 Heatherton Road, Dandenong, 3175 Australia


Business Development Group - Dandenong

Phillip Arena - CEO Fortis Adhesives and Coatings:

“A different approach to Innovation”

Fortis Adhesives and Coatings are a ‘small player’ in the world of chemicals.

Yet unlike a lot of their similar sized competitors, Fortis has not only survived but prospered.

Part of their success can be attributed to the approach Fortis have taken toward Innovation.

Phillip will share a real example of innovation and explain how his team:

  • Took a client through the initial product design process,
  • Worked with them to successfully compete against a much larger overseas supplier
  • And show how this approach can be used by any business to help them grow.

Investment: $55pp, light lunch included

To reserve your place

Duration: 11.00am - 1.15pm

Venue: Dandenong Club 1579 Heatherton Road, Dandenong, 3175 Australia





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  • “Martin was able to sift through the various problems, distractions and everyday running of the business and helped me clearly focus on the direction I wanted to take my business....his training sessions contributed to improvements in the everyday running of the business, especially in the area of communication with both staff and customers. I am more than happy to recommend Martin to others”.

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    Operations Manger Linkfire Pty Ltd
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  • “..... Martin provides insights into marketing that allows those who have attended his workshops, to understand both the value and the process. None that attend his presentation will leave without a new insight into how their business can improve by utilizing Martins back to basics approach. I am happy to recommend Martin to anyone who seeks to develop their business.”

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    Since this first meeting, I have had occasion to work with Martin a number of times and continue to be impressed by his deep expertise, lively presentation style and imaginative approach. 

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  • “The work he did with me not only generated a steady stream of productive referrals, leading to an annual increase in turnover of more than 20%, but this made me stand out from the crowd to the extent that my career progressed with promotion to a Board position"

    David Prior
    Director, Crombies Financial Services Ltd
  • “....the business that Martin helped me to earn and the confidence gained on Martin's courses has helped my business grow to around 15% of my overall turnover… ROI was around 2500%......I would have no problem recommending Martin to anyone in business.”

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    Director, MS Accountancy Services
  •  “......Martin was really good with strategic development and tactical implementation and his decision making was calm, clear and well paced. I think if you choose to work with Martin you've made a very good decision!”

    Brian Herdman
    Chief Executive, Young & Lee Solicitors
  • “Martin helped me develop and mature as an individual and in business. He is extremely knowledgable in his field and is always willing to share this in order to help others. Word of mouth marketing is a skill and Martin knows exactly how to deliver this to others."

    Adam Harris
    Business Development Consultant for the UK Channel at CompTIA 
  • ...more testimonials on the way...


After 13 years working and training in productivity improvement with companies such as Rolls Royce, Leyland DAF, The Employment Service, Kellogg’s, Royal Bank of Scotland, Northern Foods, Courtaulds, Caradon Bathrooms and Josiah Wedgwood & sons I made the ‘leap’ into marketing.

“Seeing the decline in manufacturing and the failure of traditional productivity improvement techniques to reverse the situation, I began looking for new ideas to proactively promote businesses in the market place”. 

I purchased a marketing franchise and developed over 30 networking groups training business owners in Word of Mouth, networking and how to generate referrals. Over eight years I trained more than 1000 business owners & BDM’s, organised over 4500 events helping to generate approximately $270 million of new business.

“My passion continues to be to help businesses grow through Word of Mouth and to improve the Customer Experience process. It’s honest, reliable and it’s the customer’s favourite”.

For a confidential discussion on how WOMMAU can help your business,  call Martin on  0432 997 017

WOMM Video 11 March 2015
WOMM Video 25 October 2015


Please call Martin Bailey on 0432 997017

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